Hootsuite vs Metricool
Hootsuite and Metricool differ on 2 of 8 criteria. Capability and pricing comparison, updated 2026-08-03.
Last reviewed 2026-08-03
Hootsuite
Enterprise and agency social media management suite
Pricing From ~$99/month (USD, as of 2026)
Metricool
Analytics-heavy social media scheduler
Pricing Free tier (1 brand, limited posts); paid from ~$22/month (USD, as of 2026)
Criterion by criterion
| Criterion | Hootsuite | Metricool |
|---|---|---|
| Carousel creation | No | No |
| TikTok native publish | Not assessed | Yes |
| YouTube Shorts | No | No |
| Niche-aware AI | No | No |
| Pinterest sourcing | No | No |
| Analytics | Yes | Yes |
| Free tier | No | Yes |
| Solo-friendly pricing | No | Partial |
1 of 8 criteria is unassessed for at least one of these tools — neither vendor has published anything verifiable on native TikTok publishing. Treat those rows as unknown, not absent.
Pick Hootsuite if…
On our criteria, Hootsuite does not lead Metricool anywhere. Its case rests on price and fit.
- Team workflows and role-based permissions
- Enterprise reporting and social listening
- Broad platform coverage for large organisations
Pick Metricool if…
- You need a free tier — Hootsuite is weaker here.
- You need solo-friendly pricing — Hootsuite is weaker here.
- Deep analytics and competitor benchmarking
- Useful free tier for analytics-focused creators
- Broad platform scheduling support
Where they agree
Both offer built-in analytics. If that is all you need, this decision comes down to pricing model rather than capability.
Known limitations
Hootsuite
- Per-seat pricing overkill for solo creators
- No TikTok carousel creation pipeline
- No AI slideshow generation or Pinterest sourcing
- Complex interface for a single operator
Metricool
- No content creation pipeline — scheduling and analytics focus
- No AI slideshow or carousel generation
- No Pinterest library or media scraping
- No lyric video or YouTube Shorts assembly
Disclosure: neither tool on this page sponsors PostMetrics. This site is funded by ShowsFarm, which is listed in the main matrix and rated against the same eight criteria.